Demographics are definitely important in sales.
If you make a product, you HAVE to consider who will want to buy it. The Fit fits a couple places: Younger first time buyers since it's on the lower cost end, and probably people wanting a commuter car. I'm the latter. I know of at least a couple other Fit owners that bought it to use as a commuter, since their former primary vehicle was impractical. I have a Boxster, which is decent as a daily driver, and gets a respectable 22mpg average, it's just not entirely practical. I know Wave here has (or at least had) an XTerra. I recall he said he got 16mpg out of that.
Anyway... What I'd love to see in the Fit is a small diesel engine. That alone would probably put it into the 50+ if not 60+ MPG range in one simple move.
Moving a lot of our cars to diesel would greatly reduce our dependence on oil. Not eliminate it, but when you have one car that gets 35mpg on gas, and the same car that gets 55mpg on diesel, well, that's about 40% less fuel used for the same driving!
Quote:
Originally Posted by Snap Fit
I am no analyst nor a market researcher and I think the word
demographics belongs in a political campain.  |
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My other TWO cars are PORSCHES
2001 Porsche Boxster
1969 911T Targa - "Stinky"
Fray: a usually disorderly or protracted fight, struggle, or dispute
Adjacent: not distant, immediately preceding or following