Thread: 2009 Fit
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Old 09-21-2006, 01:56 PM
onebyone1958 onebyone1958 is offline
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Quote:
Originally Posted by jacksan1
I think Honda is going to get out of this segment in NA to focus in Japan and to focus on the Civic range on up, it's real bread and butter in NA. Right now, the new Camry is killing the Accord. So, with oil and gas prices coming back down, look for the 2007 Fit to be the last Honda this size in NA for some time.

This observation is not correct. When the plan to build the facility was released to the media, Honda had announced in Japan that the Fit would be built in Greensburg IN starting in 2008. They will not be getting out of this segment in North America. In fact, they will be adding more to it. The Civic going slightly upscale has created a zone for the Fit.

Honda has a lot to thank Toyota for the development of this market segment with the success of Scion. That became a discovery for the Japanese automakers that there is a volume to be picked up.
Agreed. Excellent points.
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