American Honda Reports October Sales
Honda and Acura models post double-digit gains
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11/03/2009 - TORRANCE, Calif. -
American Honda Motor Co., Inc., posted total October vehicle sales of 85,502, a decline of 4.0 percent compared to October 2008, based on the daily selling rate*. Honda Division posted October sales of 75,751, a decline of five units versus October 2008.
Honda total car sales decreased by 4.4 percent, to 44,537. Honda light-truck sales decreased 2.3 percent, to 31,214. Models showing sales increases included Accord with sales of 23,210, up 13.1 percent; CR-V with sales of 15,667, up 14.7 percent; and Pilot with sales of 6,339, up 22.7 percent.
The Acura Division posted sales of 9,751 units, a decline of 7.0 percent compared to October 2008. The MDX was the best-selling vehicle with 3,834 units, up 23.0 percent; RDX was up 41.9 percent; and the TSX posted gains of 20.2 percent for the month.
*The daily selling rate is calculated with 28 days for October 2009 and 27 days for October 2008. The year-to-date daily selling rate is calculated with 257 days for both October 2009 and October 2008. All percentages reflect the daily selling rate.
It looks like the auto industry is starting to recover, along with the rest of the economy. Other automakers posted gains over September as well. It looks like the recession is officially over
for now. While Honda may not exceed it's 2008 sales, it has closed the gap to -22.6% compared with being down around -33% earlier in the year.
Fit sales are better than September, but still down by -44.9%. This is probably due to a still limited supply that was mostly depleted during Cash for Clunkers and 2010 models arriving slowly at dealerships.
This is the last chance to get any 2009s, but don't expect bottom of the barrel prices. Fit prices are still on the rise overall, especially with the hike on the 2010s. Prices may come down a little bit between Thanksgiving and New Years.
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