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In some places they will be saving the business and registration fees that legit dealers would pay. Also, some people will think the deal they are getting is better - don't forget, when you look at price guides, the price for a car purchased from a private individual and the price of the same car from a dealer has a fairly wide spread. So by pretending to not be a dealer people can sell a car without sending the red flags that purchaser would normally be aware of because they were being offered a deal that is too good to be true.
Case in point: I purchased a Fit for 12600 from a private person via craig's list (and they were, grad students returning home) but I would have been very suspicious if I had been offered that price by a dealer.
Or was this a rhetorical question? In which case ignore.
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Jennifer
Honda family - 08 Fit Sport MT, 08 Fit Base AT, 03 Civic MT
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