Based on next-gen i20

Hyundai Motorsport team principal Michel Nandan has confirmed the company is plotting a performance brand.
Hyundai is working hard to completely change its budget-oriented image with new and more appealing products which so far have been a success. One major step in this direction has already been taken as Hyundai has announced plans to participate in WRC next year with the i20. Now we have found out they will create a performance brand following the same philosophy as Nissan's Nismo arm.
The first car part of the new lineup will be a performance variant of the next-generation i20 programmed for a 2015 launch. The same model will also serve as the foundation for Hyundai's 2015 WRC contender. Hyundai Motorsport team manager Alain Penasse thinks the automaker's image will improve and sales will increase as a result of the WRC participation and the launch of a performance brand.
We assume the i20 will probably be the first of a series which will include other models as well, including the Genesis Coupe and Veloster Turbo.


Source: news.drive.com.au

 

can they ever come up with anything original?

 

honda didn't invent vtec. I don't understand your negativity about this. Good for them for expanding the brand in this shit economy.

 

you dont need to. i posted my opinion just as you posted yours.

 

I just find it interesting that you chose to comment on the "originality" of their production direction as if it's a bad thing.

 

there is no originality, that's why i posted. lol

one thing is definitely clear though. you wont see me driving a hyundai or kia. now, enough bickering.

 

they're light years ahead of where they were, but still not great. then again, if honda keeps slipping they'll be ahead of them in no time. :(

 

yah, ive driven the exel when they were still new. friend had one. was like a mitsu-korean built car. compared to that, they have definitely improved.

when i drove the chevy colt (or cobalt?) about 7-8yrs back, it reminded me of the exel experience. lol

 

If they sold it in WRC trim, I might consider switching brands!