After a nine-year run, the Honda Element will officially be killed off after the 2011 model year. The Element has suffered from slow sales numbers over the past few years, and in the model's death notice, Honda specifically cites that a large amount of customers prefer the better refinement and improved fuel economy of the automaker's CR-V crossover.

Since its debut in December of 2002, more than 325,000 Elements have been sold in the United States. During its lifespan, we saw the introduction of the bolder-looking SC model in 2007, and just last year, Honda began offering the 2010 Element with a dog-friendly package (pictured). Modest facelifts over the years have helped keep the Element somewhat fresh, but newer competitors on the scene have helped expose weaknesses in refinement and power. That said, Honda's boxy sport-ute has long been praised for its utility-oriented and easy-to-maintain interior – not to mention kicking off the modern styling trend of boxy vehicles

In spite of being functionally outstanding, Honda's odd looking Element crossover has never lived up to sales expectations. The funky box never approached the initial sales target of 75,000 units a year, and this year it's on track for barely more than 15,000 sales. Despite its relative commercial failure, Honda has reportedly given the green light to a second generation model. Despite a couple of modest freshenings, the Element is already seven years into its life cycle – considerably longer than typical for a Japanese branded model.

Given the slow sales, why would Honda bother with a new iteration? Honda's executive vice-president, John Mendel, has informed Automotive News that virtually all Element sales are incremental. The Element shares its platform with the much higher volume CR-V, but apparently almost no buyers cross-shop the two vehicles – Element buyers have no interest in the CR-V and vice-versa. If Honda does proceed with a new model, perhaps unique features like the recently introduced dog friendly package will be the key to increased differentiation and success.