It's all good news this month due to the CARS program:
09/01/2009 - TORRANCE, Calif. -
American Honda Motor Co., Inc., today announced record August sales of 161,439, up 14.2 percent on a daily-selling-rate(1) basis and setting a new record for the month. American Honda year-to-date sales remain down 24.8 percent to 806,907.
"Honda's August sales speak to the attributes customers were looking for under CARS and will continue to look for as the economic recovery takes shape," said John Mendel, executive vice president of American Honda. "The challenge will be maintaining this momentum going forward."
Honda Division sales of 151,814 set a new August record, up 19.6 percent, driven by car sales that increased 33.2 percent to 100,895. Two Honda vehicles posted all-time record months: the fuel-efficient Fit with sales of 13,593, up 194.1 percent, and the CR-V with sales of 30,284, up 58.3 percent. Civic posted record August sales, up 49.6 percent to 43,294. Civic, Accord and Fit were among the top 10 new vehicles purchased under the CARS program. Honda Division light-truck sales of 50,919 reflect a decrease of 0.4 percent. Honda Division year-to-date sales are down 23.9 percent to 737,538.
Acura Division reported sales of 9,625. Sales of the TSX sports sedan increased 7.1 percent for August to 2,925.
(1) All percentages in this release reflect the daily selling rate as calculated with 26 days for August 2009, versus 27 for 2008. Year to date, the daily selling rate is calculated with 204 days for 2009, versus 206 for 2008.
Fit sales increased by a WHOPPING 194.1%!!! Fit sales are nearly at the same level as last year's total sales now. At this rate, it will end the year only marginally in the red, if the CARS program did not drain what sales consumers would have made this holiday season. Due to this, I'm expecting to see very little room to negotiate on Fits, even in the coming fall and winter months where sales are slower. Expect prices to be very close to MSRP, or gouged higher, if supply remains low because the demand is definitely still there.
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