"At cost"
 

Is there a way to find out what cost is (not MSRP) for a 2010 Fit AT?

There is a dealership in my area that is offering a discount for teachers --> New vehicles at cost plus three to five per cent depending on availability and market conditions.

Anyone have any clue where I can find this info?

Truecar.com provides some good info, just enter you're zip. Invoice is $17,568 for an AT Sport, however, dealers actually pay only about $17,223.

The thing that gets me about that dealership's offer is the line "depending on availability and market conditions"...there isn't any. You can try, but at this point, many dealerships just won't budge on the price of the Fit because of such limited supply.

Do you work for truecar? Those are horrible prices.
I paid 15,738 for a new 2010 fit sport a/t and pretty sure that was around their true cost

The $17,568 figures in the destination fee, so if you minus the $710, it brings it to $16,858 and lower for dealer cost.

How and more importantly, when, did you get your Fit for such a low price? That definitely isn't an easy price to negotiate for at most dealerships. How much did you pay OTD and how many miles were on the odo?

Get the Consumer Reports New Car Price Report and show it to the salesman. It completely changes the game. I go my 2010 base fit for $15,538 plus a $249 document fee. I wouldn't pay more than 3% over the Consumer Reports bottom line price. I also recently bought a Subaru Forrester for my daughter and paid 2% over the bottom line price. I'm surprised to hear that dealers are not budging on the Fit price. I got the impression they were not selling too well now that gas prices are low.
BTW, the Edmunds invoice price was too high. The salesman actually brought the Edmunds site up on his computer to show us. If the Edmunds price was close to invoice I don't think he would of done that.

I paid 15,738 including destination in March 2010. Loss leader? They had a 15,988 (including dest) special and also had a $250 yelp discount, so I paid 15,738 with no funny business except for state taxes and fees (~$17.3-ish OTD because I live in a ~10% sales tax area). That's under msrp.

When I checked truecar it came up with sucker prices.

Other good local dealers in my area were asking ~$16,200 or so, again for a 2010 fit sport a/t.

Man, that is a crazy good deal you got, especially if it was in the Bay Area. A good amount of used 2009s are still going for MORE than that right now. :(

Thanks, luckily I live near awesome Honda dealers. They have two for $15,988 (including dest) right now:
https://media.dealercrm.com/dealer_i...Thumbnail1.jpg2010 Fit Sport Auto
$15,988
Model GE8H4AEW 2 at this price #AC017149, #AC015093

Anderson Honda - 800-913-4444 | Used & New 2010 Honda Dealership Palo Alto | Serving San Jose, Redwood City, & Southern California Anderson Honda Palo Alto CA

They sell the fit base for $14,988.

I don't know about that one. Gas sneaked up 10 cents overnight here last night to 2.87. Plenty of places are at and above 3 bucks. That used to be considered VERY high...and it still is. And along those lines, Fits will move- I would think.

Dan

I rely on Edmunds and KBB for pricing information. One thing that does vary between different markets is the amount the dealer has to pay into the regional advertising fund, which is charged per car. There is also a "holdback" of a couple of percent that is not reflected on the invoice. Those two items roughly cancel each other out in big city markets. There are other allowances, year end and otherwise, that change the true cost of the car to the dealer. Its nearing the end of the model year and the new Accord has not exactly been met sales expectations, so there are probably hidden dealer incentives to move them. Fit supply has been nicely constrained to prevent such a problem.

As for the influence of gas prices, $3 is now the norm in many states so people are used to it. Panic hit back when it was close to $4 and paying over MSRP for new economy cars or thousands for an old Geo Metro was the stupid reaction.

Well for the Fit, that should be zero! If I didn't own a Fit myself, I might never know Honda makes one. They go out of their way to hide this car under a rock, even in ads for their full line of Hondas!

It is also a sad sad commentary that 3 bucks a gallon doesn't raise an eyebrow any longer. Just what big oil was hoping for. Sting them with 4.80 [last year] and 3 bucks will seem like a bargan. It is not a bargan folks. Wake up. This is the very reason I bought a Fit- at a good price I might add. As the gas prices continue to rise right before our conveniently closed eyes, I'm happy to roll past the pump 28 days out of 30.

Dan

$13,730 not including fees. '09 Base Fit MT with no dealer mods.

Reason is probably because I bought in March of 2009.

Yep gas went up here in Ontario too ..

We're at about $4.00 / gallon. And usually summer time means higher prices. With the introduction of the HST (new tax) who knows what we will pay. It's crazy.

15.5k for an at sport is below their cost.

I paid 16.6k for a 2010 manual sport w/o nav and felt I got a good deal.

I am curious about the Canadian invoice price of a FIT sport auto
does anyone know the answer?

How do you know their true cost? Let me guess you are an accountant for the dealer:rotfl:

My guess is that is slightly above what most dealers pay after all the background incentives, but only the dealership owners (and their accountants) know the true cost after all the shenanigans.

I had dealers waving that "invoice" book at me. I didn't believe those prices and neither should anyone else. I got my Fit Sport/auto for 16,955 incuding shipping cost. I've seen people who've done better on here, but I think that was a decent price in the Seattle area. Typically local dealers like to start at 20k and let you beat them down to MSRP.