Think your car isn't "Girly"....?!?
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Member
Joined: Jan 2012
Posts: 37
From: Boise, ID
Member
Joined: Sep 2009
Posts: 79
From: NH
just saw this. thanks a lot honda...
link for those without video: http://www.kens5.com/news/consumer/181013371.html
link for those without video: http://www.kens5.com/news/consumer/181013371.html
Member
Joined: May 2006
Posts: 1,899
From: tx
The fit is a number one selling car in Japan. It only makes sense when you have a huge volume of buyers like that to try and make something for half of them, which is probably a larger demographic than their entire population that owns some of their other models. If it was a civic "girl edition" that came out here, would you think the civic was a girl's car? Pretty much the same deal. The Fit is just way more popular and practical there.
LOL, that particular Fit is tailored for girls. That doesn't mean all Fits are girls cars. Also if you are also so insecure about the car you drive might be called a girl car then go buy the biggest truck you can find, put a lift on it, big tires, and some of those balls hanging from the trailer hitch... that should prove to everyone you are manly.
Last edited by MNfit; Nov 28, 2012 at 10:32 AM.
In my case it is my own fault my other car is a Miata. Even though it is lowered, has a hardd dog rollbar, racing wheels and other modification everybody still refers to it as a girl's car. So when I got my Fit heard the same thing. But who cares I enjoy both cars for different reasons.
Member
Joined: Feb 2011
Posts: 47
From: Philadelphia
...previous to be getting the cr-z, i had a 07 fit sport. loved it all the way around. after i purchased her, i went to japan for a month and noticed two things....one-fit were called jazzes (old news) and two-they were marketed mostly for female drivers and everyone behind a wheel of a jazz was a female. i thought, ehhh, what ever. i greatly enjoyed the little car...it had spunk and was very roomy.
New Member
Joined: Nov 2012
Posts: 17
From: 95765
It's a smart business move to cater towards a certain audience. I've seen my share of mary kay cars and people bought those. Atleast this pink appears to be a light pink champagne color and not a bold barbie pink or neon. I think its a nice color but wouldn't purchase this color myself. HOWEVER, after saying that I wouldn't purchase a pink car, I do have a neon pink revolver sticker for my car...
New Member
Joined: Nov 2012
Posts: 7
From: UC Berkeley
due to gender stereotypes, you propose buying a fairly inefficient device for carrying around battery packs and not much else. wait, I think I missed something.
Member
Joined: Apr 2010
Posts: 2,074
From: Oregon
Meh.
I don't sweat it.
It's Japanese culture and marketing. It's been done before. There is much more the idea of selling a small vehicle in Japan to women as almost a fashion accessory.
The Honda Fit is a sub-compact hatchback, if they want to make one in "pink" fine. I don't have to buy it.
When you're driving a sub-compact, there is almost no way to get away from it. I chose "Black" to try to get away from the "cute" reaction, but still most women's reaction seem to be that it is such a "cute" car.
I don't really care.
I don't think that marketing approach would work very well in the USA, outside of maybe Beverly Hills.
I don't sweat it.
It's Japanese culture and marketing. It's been done before. There is much more the idea of selling a small vehicle in Japan to women as almost a fashion accessory.
The Honda Fit is a sub-compact hatchback, if they want to make one in "pink" fine. I don't have to buy it.
When you're driving a sub-compact, there is almost no way to get away from it. I chose "Black" to try to get away from the "cute" reaction, but still most women's reaction seem to be that it is such a "cute" car.
I don't really care.
I don't think that marketing approach would work very well in the USA, outside of maybe Beverly Hills.
Chevy Spark in America comes in pink, guess they are tailoring this one for girls here?
Selling Cars to Millennials: Quirky Models, Flashy Colors Aim to Get Gen Y Out of Neutral | TIME.com
Selling Cars to Millennials: Quirky Models, Flashy Colors Aim to Get Gen Y Out of Neutral | TIME.com