There's two new Fit commercials that Honda's released today, and also from the press release, Questlove will be a Fit spokesman soon.

Off-roading!!!
https://www.youtube.com/watch?v=-Z-vAqhYjfs

Dat Synth!!!
https://www.youtube.com/watch?v=rC-zopOGVOI

Here's the press release: 2015 Honda Fit Multimedia Advertising Campaign Features Comedian Nick Thune, Showcases the Incredible Versatility of the All-New Honda Fit - Honda.com

 

Kudos for another fine share!!!

Those ads reflect exactly why lotsa of young people will buy Fits. Provides cheap and practical mobility!!!

Feel very left out - no token old farts anywhere!!!

 

Need to create our own ads:

"I'm 58, and my doctor said to git fit.... THIS is the only FIT I'm gonna GIT." *scratches beer gut*

 

Good one...both of you! Brian, son you're still wet behind the ears! J/K

 

I've only seen the "off roading" ad on TV so far. I'm sorry to say but I hate that commercial. Especially after seeing it 5 times during a 1.5 hour stretch.

It doesn't tell me anything important about the car. Other than it'll take me places (like any other car could do). And it has a camera (like most other cars do, too).

Maybe I'm too old to "get" that commercial. Hopefully the other one is better.

 

It lets you know that you new car could get over the equivalent of a speed bump.

 

Any commercial for a fit is great to me. This is the first year I can remember there's actually been one. Nice to see.

 

I don't recall ever seeing a Fit commercial either. I was excited when I first saw something about the Fit on TV.

But after seeing the entire ad, not so excited.

At least I already own one. LOL.

 

Both prior gens didn't need commercials; Honda sold the meager amounts they got here to N. America.

Now with a larger supply, they need to ramp up demand. Though I'm not sure how annoying commercials will do that.

 

The 1st Gen Fit definitely had commercials. I remember one of them featured the Fit driving through a colorful vibrant city with the slogan "The Fit is Go!" in a robotic voice. I loved those commercials. Here is one of my favorite -

 

That's right - forgot about those. They had a big "Fit is GO!" print ad campaign to go along with them too. They were great, I agree.

 

Commercial in Brazil

 

There was also a commercial around fall 2008 or early 2009, animated as I recall, where the Fit sort of "blew up" like a puffer fish, although I don't remember why. I do know that someone on fitfreak made stickers of those puffer FITs, I still have some

 

That's because they want us olde fartes to buy a $45,000 Pilot and finance it, not a $18,000 Fit for cash.

Young buyers are critical for manufacturers, as they are the people who will buy the very profitable upscale cars in a decade or two. People tend to stick with the brand they start with unless they have a very good reason to change. Honda created the Element to attract the young buyers and, while it was a success, it didn't attract the desired demographic. The same thing happened to Toyota with the Scion xB. They wanted Generation Y, but ended up with oldsters who remembered the simplicity of VW beetles and Datsun 510s.

The second video in the OP is private so I couldn't view it.

 

Here's the first of the commercials featuring Questlove:
Also, here's a few of the #UnBuenFit spots. I would never buy it, but the yellow looks nice: