05/01/2009 - TORRANCE, Calif. - American Honda Motor Co., Inc., posted April vehicle sales of 101,029, a decline of 25.3 percent* compared to April 2008, the company reported today. Honda Division posted April sales of 92,216, a decline of 24.5 percent compared to April 2008.
"Overall sales are, by far, the highest we have seen so far this year," said John Mendel, executive vice president of sales for American Honda. "The Honda lineup represents a unique combination of fun, versatile and efficient cars with great resale that deliver at a time when consumer purchases are more calculated than ever."
Honda Division total car sales decreased by 17.7 percent, to 61,778. Honda Division light-truck sales decreased 35.4 percent, to 30,438. Notably, the division posted four individual vehicle records in April 2008, as sales were up 1.4 percent in an industry down 7.2 percent.
The Acura Division posted sales of 8,813, a decline of 32.3 percent compared to April 2008. The TL performance luxury sedan led the division with sales of 3,105, and the redesigned TSX sports sedan year-to-date sales of 9,684 are up 5.7 percent**.
*The daily selling rate is calculated with 26 days for April 2009 and for April 2008. All percentages reflect the daily selling rate.
**Based on daily selling rate, calculated with 101 days for 2009 and 102 days for 2008.
For more information or downloadable high-resolution images of Honda and Acura vehicles, please visit www.hondanews.com or www.acuranews.com. Consumer information is available at www.honda.com and www.acura.com.
# # #

 

I've put together a complete list of sales data for all subcompacts on the U.S. market if anyone's interested.

Subcompact Culture: April 2009 subcompact sales

Best sellers this year:
Toyota Yaris
Nissan Versa
Honda Fit
Hyundai Accent

 

Interesting numbers. Looking at the S2000, you can see why Honda is dropping it. I wonder if the Element and Ridgeline can be far behind.

 

nice find, glad the see the Fit has declined the least! + rep

 

It's Honda's least expensive vehicle, so it was probably inevitable given the recession.

 

Oh man, I didn't even know they were dropping the the S2000! It may be inevitable that the Element and Ridgeline will be stopped. Element is butt ugly and the Ridgeline can't compete with American trucks. If there's one thing people will "Buy American" of, it's the trucks. The ridiculously bigger, the better .

The Fit will be here to stay, though. Hopefully for a long time!

If car sales continue to stay in this crappy flatline all year, I just may still be able to get my new Fit at a low low price in December.

 

It's amazing: A couple of years ago you couldn't find a Fit on anyone's lot. Now they're readily available just about anywhere. Great for buyers, not so great for dealers.

 

I was amazed that my dealer had two unclaimed insights. At around 20K in the past they'd have sold LONG before they hit the showroom floor. They had 5 fits as well. Times are hard if your selling even the coolest products nowadays.