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dgs,
I have wondered the exact same thing about Americans and their disdain for hatchbacks. What is with their love-affair with sedans and coupes? I understand coupes are "cool" because they very "sports car" like, but sedans? There is really nothing a sedan has that a hatchback can't do better, and look good while doing it.
Could the disdain come from the love affair with SUVs? In the 80s hatchbacks and station wagons were pretty common, right? (I was born '83 so I'm guessing here.) SUVs are just giant hatchbacks/station wagons, after all. Perhaps when SUVs were introduced part of the selling point was how "big and spacious" they were compared to those dinky hatchbacks. Americans like "big and spacious", even if it's expensive and impractical, so perhaps the subconsciousness of America started associated hatchbacks smallness and/or inferiority. Thus making it "not cool".
Just a guess. ^^;
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