Just got this in an email. They are really catering to the younger population.

2009 Honda Fit - The Official Honda Web Site

The game is pretty weak imo. Actually took me a while to figure out it is a game.

 

Yea I got that email too. The game is lame lol. I esp. love how they include VSA as a feature along the ACE body structure and 6 air bags :/. Course you only get it if your paying for a $19k fit...

 

got the email too, beat the game in about 5 minutes. Only thing that sucked is the stuff you "unlocked" has been available for download for months on honda.com

 

As far as them catering to the younger demographic; Since the introduction of the fit to the US market, the Fit's advertising identity has always been aimed towards a younger audience, even though, their actual buyers may not be within that demographic.

 

I really like the whole game/movie type campaign. Very creative and unique. Can you think of another car campaign like this?

And I thought the game was cute.

 

Great. Going to play the freaken video game. Too easily influenced!

 

...verdict is that I seriously suck at video games! Thankfully I drive better than I maneuver around a screen... I agree that it is a highly imaginative campaign! And now I know that the first Fit commercial I saw last night showed a Fit being chased by FUELIVORES, not big mosquitoes! All coming together now.

 

^^yeah me 2. i enjoyed the game and it was different from having a regular advertised email.

 

The Pontiac G8 has a commercial that starts out just like Spy Hunter the video game, then goes into a fully rendered 3d environment, in a retro sort of video game way.

 

I'm glad I was peer-pressured into finally going to have a look! Really is a fine bit of creativity....

 

I want my 5 minutes back ...

 

LOL. Well for those of you with 30 more seconds to spare: YouTube - Defense Mechanism - Honda Fit Commercial My favorite commercial by far! We need stickers of that Fit....

 

lol that my commercial... kididng
thats good a one

 

Yup. Just sharing with people over on this board. Pufferfit rules!

 

Yup. I saw both of them last week. I like both. Though that "33 MPG" at the end is misleading. I think Honda should do another EPA test to get some real world figures. The old GD EPA figures were more accurate - 33/38 I think.

 

intersting...