None of this is a surprise. If you hate the dealer's prices then start wrenching yourself. This is why I started wrenching 15 years ago. They need to make a profit, and they need to pay the techs period. You only win when you do it yourself for the price of the parts + tools.

 

Which is often less than the dealer's price (just don't go buying snap-on), and you keep the tools when you're done.
That said, I can understand people that don't have a driveway to work in, or a car to borrow when things go sideways, or feel like they have zero mechanical ability, might want to pay someone else to do it. For those that are interested but have no idea where to start, I suggest reading through the maintenance section in the manual. Then go out to the car and actually find the things the manual talks about (filters, drain plugs and such). Look up how to jack up and safely support the car. Service ramps are less scary for some people, though I find the thought of driving onto them and then past the top a little terrifying.
There's lots of routine maintenance that the owners manual leaves out, like changing the transmission fluid or engine coolant, which are well within reach of the DIYer. Basic brake work (replacing pads and rotors) is also very do-able, though you're delving into safety equipment so it's important that everything goes back together properly, bolts are tightened to spec ("torqued") and warnings are heeded (like not hanging the caliper by its hose).

 

Regarding tools, many specialty items (often stuff that might be expensive relative to the number of times a DIYer will use them) are available for rental from auto parts stores. Advance Auto rents a large variety of tools, and I have personally partaken of their spring compressor and ball joint removal tools a couple times over the past few years.

Youtube can be a great resource, especially if used in conjunction with the service manual, to learn more about DIY repair. Some folks can learn everything they need from a series of parts diagrams and line drawings, others will greatly benefit from video.

I was spoiled because my dad was a heavy equipment mechanic. When I was a kid he had wrenches that were way longer than I was tall and 1-inch drive sockets that were bigger than my head. Once you help work on bulldozers and excavators the 1.5L 4-cyl in the Fit isn't too intimidating.

 

"Service ramps are less scary for some people, though I find the thought of driving onto them and then past the top a little terrifying."

There's lots of that type of thing on YouTube, especially with mechanics causing the damage.

 

No need for ramps. I tossed mine out years ago. 2 jack stands and 2 tires under the subframe. If you are still scared, then keep another hydraulic jack under a pinch weld.

 

When I had an SUV, I made two ramps out of 12 x 2" lumber. I put wheels on one end so they're easy to move. I stand them up in the garage for storage, and I use them outside. It's easy to drive the Fit onto them, and they're not going to collapse. If I use a jack, I use jackstands, too.