Any ideas of how honda picks the color of the fit for a country?

For example, why did honda decide no yellow in USA?
Are americans anti-yellow but pro-orange maybe because we have an orange bowl.....but no yellow bowl.

 

 

It's all about demographics and focus groups

 

Spin of the color wheel?

 

Darts? J/K...

I love all colors that's available here, would not trade any of them for yellow. Although i don't know what the harm is adding yellow to the current choices. Bleh! they should have made all the colors used NA/Asia/europe/Australia universal.

 

they prolly had a market research according to the demographic age groups
and yellow prolly wasnt a favorite choice

 

its because of the UT football team and that damn vince young

 

I suppose the focus groups ranked 'em lower than the other 'wild' color, orange. After all, dunno about you, but to me, bright yellow will always be associated with taxis.

 

why cant there be honda fit taxis?

 

I would have purchased Yellow

 

I have been an Industrial Designer for about 30 years - the selection of colors for production of ANY product is really complicated! Focus Groups, marketing forecasts, trends in fashion, interior design, changing paint material/application regulations, even the favorite color of the spouse of the company president can influence selection.

Check out this article: http://www.dexigner.com/forum/index.php?showtopic=5589

I am sure a company as successful as Honda has a very large group of people constantly working on this - but it would be nice to have a Yellow Fit ;-)

 

yes. this is 99% correct. it all comes down to profit.

 

Same here.

Damn dart landed on burnt orange.

Funny that Canadians hate white cars, and like two greys/silvers.

 

why not pink?? havent see any pink cars here

 

I love yellow, i am asking the dealers if we can get other colors for the Fit by ordering it

 

If it's not available in the current color choices, you're not going to get it, period. Shame though, I'd have bought yellow too.

 

I would like to get mine in Lunar Mist Metallic, but it's not available in Canada.