When I was in Europe they had Honda Fits everywhere, but they called it the Honda Jazz. https://www.carwale.com/honda-cars/jazz/images/ https://www.whatcar.com/honda/jazz/h.../review/n17343
I would think they still need a economical car in their line up as the Honda HRV shows as around 30 MPG combined. https://www.fueleconomy.gov/feg/Find...38978&id=44252

 

The Fit got axed due to low sales.

Unless gas prices reach European/California levels throughout the US and stay that way, it won't happen anytime soon.

 

Fit sales were fine, the profit margins are just a lot higher when the HRV is the same car but uglier, worse to drive, and less fuel efficient for thousands of dollars more.

Corporate greed will ensure the Fit remains dead and US roads are so dangerous for non-drivers.

 

Ah yes you’re right.

Also everyone and their mom’s, second cousins and their friends want CUVs and SUVs now.

 

It's not coming back. They are moving that part of the market to an awd platform to compete with other makers. Hence the HRV which has taken place of the Fit for good here in the US.

 

It could potentially come back as a battery car down the road in some form. It's current light weight and aerodynamics could give it a good range, low price, and a big advantage over any battery SUVs. Now that Tesla has pretty much abandoned the low end market and is chasing the luxury/upscale market, the low end battery car is pretty much wide open, other than for maybe VW and one or two others. As for a gas Fit in North America, no, that's over. Everybody's looking at maybe hybrid if not a direct leap into battery. Honda will let the HRV carry the low end market in the meantime.

 

Just at the Honda dealer getting the axle recall done and looked at the HRV on display. $30k for AWD one - lots of money for a ecobox that just sits higher.

 

Ultimately it boils down to what the customers want...not what Honda wants to sell.
The buying public has voiced demand for higher vehicles.
The longer this persists, the fewer hatchbacks/cars will be offered in North America.
Ford for example only offers the Mustang for the new "car" offerings.
Chevy has axed the Impala and you can only get a Spark (horrible), Malibu, Camaro and Corvette.

Maybe once buyers show more interest in smaller vehicles (fuel economy) they might bring them back.
But until then, more and more manufacturers will slowly kill off the "car" platform.

 

Companies shape demand, not consumers.

Advertising can sell people anything.

And I’ll shock you with…companies are going to push the highest profit items a lot harder than the lower profit items.

 

Yep, guy in my neighborhood is high up in the regional Ford chain. The margin on trucks is astronomical.

 

My local Honda dealer never had more than one or two new Fits on the lot.
Last week, there were five one year old Fits for sale.

Honda must be moving them around to sell them.

 

Considering the gas price increases lately, makes sense

 

They may want to bring it back at the rate gas prices are going up.

 

Different type...but the Civic gets very close to the same mileage.
I've got a SI on order and it's rated at almost 40 highway.

 

I have a '09. MPG around 34 - 35 on highway but still beats my SUV.

 

Gas prices have basically been in a consistent cycle for the last decade in my experience. Idk where y’all are seeing these price increases.

 

Looking at gas price charts, it's certainly plausible that the market and Honda were influenced by low gas prices to drop an efficient model. Honda announced it being dropped in July 2020 for the US market. Look at the fuel prices then and the months leading up to that vs now.

 

Honda could have sold far more Fits if they had been available. The 3rd gen Fit was almost a year late arriving due to issues getting the Mexican factory up and running. Then Honda decided to shift production to Japan for a couple of years, and the car became even harder to find in stock anywhere. Then Honda moves production back to Mexico, only to have the factory flooded and closed for all of 2018.

Around here, the Fit sold so well there was almost never one in stock at any of the dealerships in the area. It's disingenuous for Honda to cry about "poor sales" on a car they couldn't deliver half the time. It's hard to sell what you can't build and deliver.

 

My wife and I would have bought new first year 3rd gen if they had been in stock at the time but the few coming to nearby dealers were already spoken for. One was available 350 miles away but the dealer adjusted his price to market demand and we just weren't going to pay that much.

To address the notion of Honda using "poor sales" alone to justify dropping the model entirely when supply was tight or non-existent does not stand on merit. I've worked on and off for Honda since 1986 and I believe they use many tools to make corporate decisions. Focus groups, internal and external market research, current & past sales, future parts inventory cost, looming emission and safety requirements, etc. They don't always get it right of course but Honda's track record is pretty good.

 

My wife was talking to a Accord owner, and he had the hybrid which gets around 45, and she told him she her Fit gets pretty close to that. I can get it up to 50 mpg on the highway but have to drive like an old lady to say the least...