Honda February 2010 Sales
Honda February 2010 Sales
American Honda Reports February Sales
Honda Division up 12.2 percent; Acura Division up 16.7 percent Text Only Honda_Feb10_Sales.doc Honda_Feb10_Sales_Chart.xls
03/02/2010 - TORRANCE, Calif. -
American Honda Motor Co., Inc., posted February sales of 80,671, an increase of 12.7 percent when compared to February 2009 results of 71,575, the company announced today. American Honda year-to-date sales of 148,150 represent an increase of 8.2 percent based on the daily selling rate*.
Honda Division posted February sales of 71,732, an increase of 12.2 percent versus February 2009. The Accord lineup resulted in the most sales of any Honda nameplate for the month with 22,456, an increase of 40.6 percent. Additional models with year-over-year sales increases included the Civic, up 5.0 percent to 16,471; and the Odyssey, up 11.4 percent to 7,452.
"A year ago the economy and our industry were at a low point marked with great uncertainty," said John Mendel, executive vice president of sales for American Honda. "While we remain cautious, we're happy to see customers actively seeking Honda products like the all-new Accord Crosstour."
Acura Division sales increased 16.7 percent to 8,939. The MDX led the division with sales of 3,266, an increase of 64.9 percent.
*The daily selling rate (DSR) is calculated with 24 days for February 2010 and 24 days for 2009. Year-to-date, the DSR is calculated with 48 days for 2010, versus 50 days for 2009. All percentages reflect DSR.
It looks like progress is slow but steady for Honda so far this year. Due to Toyota's troubles, Honda was able to capture more market share which translated to more sales. It seems like advertising the Accord and Crosstour are paying off.
The Fit seems to be doing much worse, but prices remain high and will most likely increase going into the hotter months and as fuel prices increase.
Honda Division up 12.2 percent; Acura Division up 16.7 percent Text Only Honda_Feb10_Sales.doc Honda_Feb10_Sales_Chart.xls
03/02/2010 - TORRANCE, Calif. -
American Honda Motor Co., Inc., posted February sales of 80,671, an increase of 12.7 percent when compared to February 2009 results of 71,575, the company announced today. American Honda year-to-date sales of 148,150 represent an increase of 8.2 percent based on the daily selling rate*.
Honda Division posted February sales of 71,732, an increase of 12.2 percent versus February 2009. The Accord lineup resulted in the most sales of any Honda nameplate for the month with 22,456, an increase of 40.6 percent. Additional models with year-over-year sales increases included the Civic, up 5.0 percent to 16,471; and the Odyssey, up 11.4 percent to 7,452.
"A year ago the economy and our industry were at a low point marked with great uncertainty," said John Mendel, executive vice president of sales for American Honda. "While we remain cautious, we're happy to see customers actively seeking Honda products like the all-new Accord Crosstour."
Acura Division sales increased 16.7 percent to 8,939. The MDX led the division with sales of 3,266, an increase of 64.9 percent.
*The daily selling rate (DSR) is calculated with 24 days for February 2010 and 24 days for 2009. Year-to-date, the DSR is calculated with 48 days for 2010, versus 50 days for 2009. All percentages reflect DSR.
It looks like progress is slow but steady for Honda so far this year. Due to Toyota's troubles, Honda was able to capture more market share which translated to more sales. It seems like advertising the Accord and Crosstour are paying off.
The Fit seems to be doing much worse, but prices remain high and will most likely increase going into the hotter months and as fuel prices increase.
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Joined: Apr 2009
Posts: 2,421
From: Upstate New York
I think the low Fit sales numbers may have to do with very tight supplies. I don't think Honda is importing a lot of them. I suspect that, being built in Japan and subject to an unfavorable exchange rate, Honda doesn't make much on each Fit sold. Add in the fact that the car is already pricey for its class, and Honda has little incentive to push the Fit.
At this time last year, my local dealer had 22 Fits on the lot. Last weekend I counted 1 Fit on the lot (but 25 Civics). Dealers can't sell what they don't have.
At this time last year, my local dealer had 22 Fits on the lot. Last weekend I counted 1 Fit on the lot (but 25 Civics). Dealers can't sell what they don't have.
Last edited by Uncle Gary; Mar 4, 2010 at 09:14 AM.
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