A while ago I posted that I saw three fit ads in one tv show's breaks. Now I see more and more Fit billborad ads. In my local bus stop, I see one. The entrance to SF from oakland, has a giant Fit ad. I saw one today going to a curry shop. I don't think it's a coincidence. Someting is happening.

Any ideas why Honda is promoting the fit more now? do you think they'll have a big wave of fits soon?

 

Maybe because gas is $3+ a gallon again.

 

I saw three Fit ads in the same commercial break too. It was on MTV in the middle of the day.

 

they need to stop promoting the fits, it's not like it's not selling.

promote the ridgeline, i still have 3 2006 left, and we are almost ordering 2008s.

 

Our local dealership has started to show the Blue Pearl Fit Sport on it's local commercials. They are getting three cars in May. A Fit Base in red, a Blue Pearl Sport and a red Sport. The salesman wants me in a Civic but I am determined to go with the Fit - I will test the base and decide which way to go.

I don't understand the ads because they can't keep them on the lot!

Cat :X

 

There's one in a local bus stop downtown, and my fiance saw one on a billboard over the highway. It's funny - maybe they're promoting it more because the car's going to be a year old soon in the U.S., and they want to celebrate. I can't figure out why, otherwise. Not like they're hurting in sales, lol.

 

Today a guy approached me to ask me aobut my fit. He said he was interested when it first came out, but lost interest, but now regained it. i guess the ads are working. Gas prices probably had influence too. when the fit came out, gas prices were really high. Dumbed down, but are high again.

 

The super short ones (i'm sure it's less than 10 seconds) are usually in the sequence short Fit commercial, something else, short fit commercial again. The second category of fit commercials are the normal ones that take a few seconds.

 

Here's a little information on the marketing strategy for the Fit.
Fit, Honda's New Small Car: Huge Potential, Big Ad Budgets, Prodigious Creative and Mammoth Expectations

 

thats crazy, good find.

When was that written? I couldn't find a date.

 

saw it in the url

2006/04/26

 

i saw the fit ads on ADULT SWIM they had three ads every commercial break