Why buy a Honda ?
Why buy a Honda ?
And you thought those people that set up a room full of dominos to knock
> over were amazing...
> There are no computer graphics or digital tricks in the film.
> Everything you see really happened in real time exactly as you see it.
>
> The film took 606 takes. On the first 605 takes, something, usually very
> minor, didn't work. They would then have to set the whole thing up again.
>
> The crew spent weeks shooting night and day. By the time it was over,
> they were ready to change professions.
>
> The film cost six million dollars and took three months to complete
> including full engineering of the sequence.
>
> In addition, it is two minutes long so every time Honda airs the film on
> British television, they're shelling out enough dough to keep any one of
> us in clover for a lifetime.
>
> However, it is fast becoming the most downloaded advertisement in Internet
> history.
>
> Honda executives figure the ad will soon pay for itself simply in "free
> viewings" (Honda isn't paying a dime to have you watch this commercial!)
>
> When the ad was pitched to senior executives, they signed off on it
> immediately without any hesitation - including the costs.
>
> There are six, and only six, hand-made Honda Accords in the world. To the
> horror of Honda engineers, the filmmakers disassembled two of them to make
> the film.
>
> Everything you see in the film (aside from the walls, floor, ramp and
> complete Honda Accord) is parts from those two cars.
>
> The voiceover is Garrison Keillor. When the ad was shown to Honda
> executives, they liked it and commented on how amazing computer graphics
> have gotten. They fell off their chairs when they found out it was for
> real.
>
> Oh, and about those funky windshield wipers on the new Accords, the
> windshield wipers have water sensors and are designed to start doing their
> thing automatically as soon as they become wet. It looks a bit weird in
> the commercial.
>
> Click here:
>
> http://www.albinoblacksheep.com/flash/honda.php
> over were amazing...
> There are no computer graphics or digital tricks in the film.
> Everything you see really happened in real time exactly as you see it.
>
> The film took 606 takes. On the first 605 takes, something, usually very
> minor, didn't work. They would then have to set the whole thing up again.
>
> The crew spent weeks shooting night and day. By the time it was over,
> they were ready to change professions.
>
> The film cost six million dollars and took three months to complete
> including full engineering of the sequence.
>
> In addition, it is two minutes long so every time Honda airs the film on
> British television, they're shelling out enough dough to keep any one of
> us in clover for a lifetime.
>
> However, it is fast becoming the most downloaded advertisement in Internet
> history.
>
> Honda executives figure the ad will soon pay for itself simply in "free
> viewings" (Honda isn't paying a dime to have you watch this commercial!)
>
> When the ad was pitched to senior executives, they signed off on it
> immediately without any hesitation - including the costs.
>
> There are six, and only six, hand-made Honda Accords in the world. To the
> horror of Honda engineers, the filmmakers disassembled two of them to make
> the film.
>
> Everything you see in the film (aside from the walls, floor, ramp and
> complete Honda Accord) is parts from those two cars.
>
> The voiceover is Garrison Keillor. When the ad was shown to Honda
> executives, they liked it and commented on how amazing computer graphics
> have gotten. They fell off their chairs when they found out it was for
> real.
>
> Oh, and about those funky windshield wipers on the new Accords, the
> windshield wipers have water sensors and are designed to start doing their
> thing automatically as soon as they become wet. It looks a bit weird in
> the commercial.
>
> Click here:
>
> http://www.albinoblacksheep.com/flash/honda.php
Yeah. Oldie but a goodie. Actually, I've never seen the full story behind it up until now though. I never realized that there was no movie magic in the sequence. That makes it 1,000,000 times cooler. Thanks for posting that.
I have a hard time believing the tires can roll up the incline without some assistance we can't see.
That Accord wagon is called the Odyssey in Thailand. It was 2.4m Baht when I saw it at the auto show 2 years ago. That is over $63k. Imported cars get hit with HUGE taxes and duties.
That Accord wagon is called the Odyssey in Thailand. It was 2.4m Baht when I saw it at the auto show 2 years ago. That is over $63k. Imported cars get hit with HUGE taxes and duties.
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