So here's my experience so far -

JDMChris @ Fontana - very honest & open about the cars available. Gave out details about the specific car I was asking about w/o me having to grill him. Also goes under MSRP a little bit .. although I didn't buy from him, so far I'd recommend him.

Sean @ Penske in Ontario - straightforward, no BS, under MSRP. So far so good too.

Carson Honda - I was very happy w/the openness & honesty of Jay Trinidad. Nice and no BS over the phone or in person. Delivered what he said he would .. Guess where I got my Fit?

Norm Reeves @ HB - I liked Joey (salesperson) .. he was honest & didn't waste my time. They didn't have what I wanted, but he was willing to do a couple hundred under MSRP.

Long Beach Honda - MSRP + a bunch of accessories you're forced to buy. If you're looking for wheel locks, rear applique, mats, cargo liner, etc .. up in the $17.5-17,900 for a Sport AT. Your choice there.

Honda World in Westminster - all Fit's have a $2000 mark up. Have fun negotiating .. I just walked off the lot.

Irvine Honda - avoid - see other thread.

Santa Ana Honda - avoid - see other thread.

Costco referal program is $100 off MSRP @ Buena Park Honda. Not worth it, IMO. Also, Roger @ BP took about ... 6 hours to get back to me on a quote on the car. This is after he initially called me. I guess I wasn't important to him. I had the pleasure of telling him I just bought my car.

Cerritos Honda - I avoided it based on the other thread and some stuff I read when Googling. Although, they do have quite a few of them.

Hope this helps someone save time / hassle / money. Good luck!

Note - this is just pricing .. no idea on how actual service / warranty will be.

 

Forgot to add:

Weseloh Honda @ San Juan Cap - only corresponded by phone w/Internet sales guy, but he was very nice & prompt. Limited selection, so I didn't get to the pricing part. He had Orange and Red, IIRC.

Airport Marina Honda @ LA - called at noon for Internet sales & they never called me back. This isn't really indicative of anything, just putting my experience out here for others.