I don't see that Honda has targeted any demographic with the GK. Have they run any Fit ads since the "Fit is Go" series for a previous generation?

 

When family growing up.. had a couple Crown Vics... wanted to 5 gear one, but wasn't that energetic..

Before the Fit, I was wanting a pickup.. Frontier.. searching their web site, there were 11,000 for sale.. 23 were manual... closest to me was 300 miles away.

I had to wait about 4 weeks for a manual EX to show up. My dealer still had to get it from the dealer it was shipped to.

If people don't buy 'em. They don't make 'em!

 

Not much point wasting money to advertise their cheapest car.

 

They did advertise the GK Fit when it first came out. The TV spots are probably still on the Honda website or YouTube if you want to see them.