So...after doing a fair bit of research, going to my local auto show to test the feel out on every subcompact around, the Fit blew by the rest and now I'm set on the car (I check other boxes too. I'm 5'7" so I don't need to worry about the size, etc). Now, I've done a fair amount of research on car buying tips (don't discuss monthly payments, do full price instead, all that stuff).

What I want to know is, what should I expect to pay for a Fit EX that would be a "good deal." I'm living in Ohio, and most of the MSRP prices on an EX are between 19 and 19.5k. I'm looking to get that down some, but I want to know a realistic price that I should expect dealers to come down on. I've read that the Fits don't make AS much money, so I know I can't come in saying "15 OR I WALK" but is it realistic to be out the door for 19ish post taxes/fees, as opposed to that just being MSRP? Or should I expect lower?

I don't really want any add ons (may get the locking things for the wheels, I heard Fit rims are stolen often in my area), and I have a costco membership if that will realistically help (I did a quick browse on these forums and saw someone mentioning using that to get a baseline price for negotiating). I also have a trade in (2008 Cobalt), but I know not to mention that until the end so I won't factor that into pricing on here.

Any info would be fantastic, I'm looking to buy at the end of April (or possibly May, if Memorial Day sales really are all that much better). Extremely excited to get in my Fit, I know I'm gonna love it and hopefully I can be more active around these parts in a month or two!

 

I just bought a 2017 Fit EX in Northeast Ohio (Summit county) for 19.8K out the door. So after subtracting tax and title and the $875 delivery that was probably 2-300 below MSRP.

 

I don't have specific info for you but I can tell you that I keep reading how dealers are struggling to move small cars vs midsize SUVs right now. I would use that heavily as a bargaining chip and play hard to get with a price that you are set up. Basic dealer negotiator tactics will apply.

 

honda has plenty of fits in stock in the USA. find out what the dealer invoice is, offer $250 above that to start.

 

Saw in the news, car dealers are having trouble selling cars right now...some mfr like Nissan and GM are offering several thousand dollar discounts. They make it sound like 2009 again. Sweet! Just in time me need a new car.

 

This is actually terrible advice. The Honda Fit currently has a holdback of $360, so $250 over invoice is a $500 dealer profit. And it gets worse. True dealer cost isn't the invoice, but rather the finance cost for floorplanning their inventory.
So their gross profit margin, even on a nominal profit of $50 could be 25-50%. Never feel bad about going under invoice. Always be aware of the holdback and any sales incentives. So start $250 under invoice.